Joff began his career by serving in the British Army for ten years; he specialised in jungle warfare, honed whilst serving with the SAS.
He subsequently spent over twenty years in a variety of senior roles, working to improve the performance of blue chip companies, including Mars, PepsiCo, News International and Vodafone. Joff then switched focus to the world of private equity where his responsibilities took him from the Ruhr Valley to Scandinavia. He recently re-joined the UK FTSE 50 as an executive of a £17 Bn Real Estate Investment Trust.
His first book, "Who Dares Wins in Business" (2014), helps business audiences apply the principles, attitudes and habits which underpin the success of the SAS to their organisations, teams and daily lives. He has subsequently elaborated on these themes for various publications including Newsweek, Huffington Post and Hong Kong's South China Morning Post.
"Joff gave a great talk, pitched just right for our leadership team. A really good mix of anecdotes, business experience and interactive debate."
NFU Mututal"Joff fit the bill perfectly, drawing on his extraordinary range of experiences from jungle to boardroom, from Silicon Valley to newsroom. This was an extraordinary session with incredible learnings."
Luchford APM"With a 'colourful' background like Joff's I think there were high expectations for his presentation. He certainly delivered. Joff interpreted the brief perfectly and his presentation was fantastic. He engaged instantly with the audience and judging by the questions at the end, I think he left the audience genuinely wanting to know more."
LV (Liverpool Victoria)"Clear, concise and engaging - Joff grabbed everyone's full attention right from the start and provoked much thought of how to implement his business philosophy based on his impressive service background. A thoroughly decent, humble guy too. His mantra of "Lead, Follow or Get Out Of The Way" will reverberate around our company for years!"
Douglas Allen
A dynamic and versatile speaker, Josh is able to draw upon his experience and expertise to give inf…